Doe Deere began Lime Crime on an auction site, and she has grown the business into a large cosmetics retailer that operates only online. This article explains how she has built the company, her insights on running a business and what she believes as it relates to her brand image. There are several different ways the business reaches women, and a woman who is looking for something different will appreciates Doe’s company.
#1: She Is On-Message At All Times
A woman who is shopping with Lime Crime will see Doe’s face in all their advertisements. She is a beautiful woman who wears her own makeup every day, and she colors her hair with the dyes the company creates. There are several women who take inspiration from what Doe does, and she stays on-message by ensuring she is wearing the brand in each ad.
#2: She Creates Vegan Products For All Women
There are many women who will find the vegan products on the Lime Crime site helpful because they are free of animal products. The first step was the vegan velvetines, and the company will expand to other certified vegan products in the future. They have a dedication to women who lead alternative lifestyles, and they will continue to offer products that help women live the lives they want.
#3: Doe Believes In Creative Planning
Doe has helped many women manage their beauty, and it is done with help from her creative team. She spends most of her day in creative meetings, and she shares ideas that will push the brand forward. She believes it is important for the public to know her company is looking for new ideas, and she believes every woman who uses her products will see the new ideas offering a better beauty experience.
#4: The Business Is Active Online
Doe uses an online business model that helps the company save money, and the company does not push into standard retail markets for fear their customers cannot reach them. Doe has created a beautiful home online that anyone will appreciate, and she believes it will increase sales as women have no trouble shopping.
Doe Deere is a fine example of a business woman who knows what she wants.