Doe Deere is the colorful self-proclaimed “queen of the unicorns” and is also the creator and CEO of Lime Crime Cosmetics. She is originally from Russia and came to the United States as a teenager. Even in Russia, she was an entreprenuer, enticing her friends to buy the then new rage, temporary tattoos. She had a passion for color and fashion even at an early age. Those qualities combined have helped her to create a company that is now a household name.
Once in the United States, she attended FIT fashion school and also joined a punk band, which allowed her to exercise fashion freedom. She wore what she wanted and combined her looks with brightly colored cosmetics. She had to make her own because she couldn’t find any that helped her express her style. She soon realized that there were many people that felt the same way. She saw that there was an opportunity to create a profitable company, so she jumped on the chance to create something unique and different.
She created her own Ebay store that she used to sell her cosmetics after she found a great deal of success as a fashion vlogger on Youtube. She decided rather quickly on a name for her Ebay store by rhyming a word with her favorite color. She ended up with Lime Crime and the name has stuck ever since. Her business took off and gained incredible momentum. She eventually took the business to a separate online platform. Over the years, the company has grown into a full-size cosmetics company that has millions of fans all over the world. They regularly release new and exciting cosmetics for their customers to enjoy. Doe herself has a hand in the marketing and creation of all of the new cosmetics. She is in the lab helping to create the products, as well as testing them on herself. Her company has a cruelty-free philosophy and their products are dermatologist tested.
Lime Crime has a wide variety of both eye and lip colors with many different individual lines of the products. Naturally, the colors range from mild to wild and all are of the highest quality. They are even about to release their new hair dye line called Unicorn Hair. Every product is highly anticipated before its release and once on the market, the customers scoop the products up as fast as they can. Doe Deere takes pride in the success of her company and also helps other young female entrepreneurs to realize their dreams and achieve their business goals through her mentorship.