You may have heard by now about cleansing conditioners from beauty bloggers or fashion magazines. This new product is all the rage among celebrities and beauty experts alike. While it cleans and hydrates hair effectively, it has almost nothing in common with traditional commercial shampoo and conditioner products.
For generations, women have been washing and conditioning their hair with liquid shampoo and conditioner products that contain harsh chemicals. Shampoos are notorious for containing high amounts of sulfates. What sulfates do is act as harsh detergents that strip the hair of its natural oils. These natural oils keep tresses moisturized and protected against environmental elements that can cause damage.
In addition to sulfates, most commercial hair care brands user filler ingredients that do nothing but damage and dry out hair. These ingredients are used as emulsifiers, fragrances and preservatives. The problem is that hair is fragile and simply cannot handle the high volume of harsh chemicals.
That’s why we now have cleansing conditioners. After years of research have proven the damaging effects of chemicals found in commercial hair care products, natural hair care brands are beginning to come up with formulas that rely on natural ingredients that restore hair back to its original health.
The most popular cleansing conditioner is WEN 5-in-1 Cleansing Conditioner. Formulated by Chaz Dean, a hairstylist based in Los Angeles, this amazing product cleans and deeply conditions delicate hair with plant-based ingredients. It’s free of sulfates and other harsh chemicals. Gentle botanical extracts like chamomile and rosemary rid hair of dirt and grease while keeping the hair’s natural oils safe from harm.
Thanks to Chaz Dean’s unique formula, women can finally achieve healthy and soft hair without using harsh and damaging chemicals.