Jose Hawilla: Controlling the Sports Marketing Industry in Brazil

Jose Hawilla is a well-known entrepreneur in Brazil, because of the nature of his business. He is the founder of the Traffic Group, a sports marketing firm that was established in the 1980s. The company has acquired several broadcasting corporations in the country, and Jose Hawilla is hoping that he will one day be able to transform his small company into a multinational one.

 

 

He is a native of Sao Paolo, and he once had a dream to become an athlete. However, his parents oppose what he wanted to do with his life, and they forced him to take up a degree course in college which was not his first choice. After graduating from the university, he decided to become a sports broadcaster. He chose the job because it is the nearest occupation in becoming an athlete, and whenever he is inside the stadium, he would feel as if like he was the one playing. He enjoyed working as a sports broadcaster, and one day, something amazing happened. Jose Hawilla was given a chance to open up his own business, and he suddenly quit his job and founded the Traffic Group.

 

 

Back in 2014 and 2016, the Traffic Group had to work double time because of the two events that will be hosted by Brazil – the FIFA World Cup and the Olympic Games. The Traffic Group was responsible for letting the world know about the games, and they are also promoting the tourism of Brazil for the tourists to enjoy. The two gigantic events managed to give him millions of revenue, thanks to his production numbers that are too enjoyable to watch. Check out estadao

 

 

 

Today, Jose Hawilla keeps on promoting his business to those who have fallen in love with sports. He stated that through broadcast, the people of the world could understand what is going on in some parts of the world in an instant. He is also working with foreign broadcasting networks to secure the rights of the Traffic Group in broadcasting these important events. It is up to the Traffic Group what their final decision regarding the matter will be, and they promised that there would be no bias in the verdict.